For those who frequent sporting events quite often, the act of ticket scalping is an art that causes mixed reactions. On one hand, through sites like StubHub, you could get a pretty nice seats to a game that you’d otherwise be unable to. On the other hand, in order to get those seats you might have to say buh-bye to your left leg forever.
Surprisingly, another FIFA executives has come under fire for engaging in some shady business practices (I know right, what a shock). Jerome Valcke, FIFA’s Secretary General, has been suspended effective immediately today by FIFA amid allegations Valcke attempted to profit off the sale of World Cup tickets as part of a scheme.
Allegations arose from a consultant at a company FIFA struck a deal with to sell tickets for the 2014 World Cup. Documents viewed by The Guardian appear to show Valcke attempting to benefit from inflated ticket prices as part of the agreement by pocketing the money earned from the sales on top of their face value.
For Valcke, this is an amateur mistake when it comes to the craft of ticket scalping. Due to the notoriety of the World Cup, it would have been much easier to sell off the tickets in small increments. This would cause tickets to be sold out, thus giving the consumers the perception the market is smaller than it actually is. This, in turn, raises the “face value” or market value of the tickets. If you did this well enough ahead of the games then there would be no fear of a shortfall when the eventual clout in the market arises immediately before the games.
That’s why, if you ever want to say, go to the Super Bowl, wait until the day of or the day before to buy your tickets. Scalpers across the country would rather have some money for the tickets than absolutely nothing. No way in hell are they going to all of a sudden drive 14 hours in order to use the tickets themselves.
Jerome Valcke, if you’d like to learn more about how to profit off the backs of diehard sports fans by inflating ticket prices, just give me a call at 1-800-GO2-HELL.